Public relations specialist’s jobs are to build and to maintain positive public image for the organization or company. They are creating media from press releases to social media messages that are honing public opinion of the organization or company and increasing brand awareness at the same time.
What Does PR Do?
It has been said that one aspect of reality is perception. Perhaps, it is nowhere true than with how the public in general perceives a person, company, service, product and most of all, a politician.
Professional PRs serve a vital role in creating these perceptions.
They are able to do this by building relationships and also, keeping the public aware of their client. Whether it is creating story they wanted to inform the audience, keep the public informed of who their client is and so forth, it all goes to the public relations officer.
Responsibility of a Public Relations Officer
For politicians, it is extremely important to have a good and reliable public relation officer. Being able to have positive coverage is among the responsibilities of these individuals and they are oftentimes doing the following:
- Reaching out to media
- Issuing press releases
- Scheduling press conferences and;
- Hosting events to attract attention
These are few of the reasons why several politicians have PR officers to be their spokesperson.