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Spotify is the largest service for music streaming in the world where listeners choose from various music genres and artists as well as podcasts and other audio content. As it is most popular across the globe, many artists make the most of Spotify promotion to buy Spotify plays since it is a strategy that is beneficial as well as profitable in promoting music.

Spotify Pauses Political Advertisements

Spotify is also a place where advertisements are placed, which is why many political parties take advantage of this. However, according to the company, it is pausing political advertising in its own podcasts and streams early this year since it can’t monitor or keep watch over the accuracy of the ads.

In a statement given by a spokesperson of the company, they lack the needed degree of robustness in their systems, processes, as well as tools to review and validate content responsibly. The company, however, is going to reassess the decision they have made as they carry on to evolve in their capacities to do so.

The said policy would affect Spotify listeners using ad-supported services, and programs and podcasts that the company itself produces. However, podcasts not owned by the company could still get political advertising.

Ads that are excluded include those from political parties, committees on political action, political candidates, as well as officials who are either elected or appointed. Ads wouldn’t be permitted to campaign for or oppose political entities or say something on legislation, other propositioned laws and referendums of voters.

Spotify, which has over 240 million global users, trails Google and Twitter in pulling back from politics. In November 2019, Twitter forbade ads from political candidates, officials as well as political parties, and other ads that cite those bodies. Google made it tougher for advertisers to aim at audiences for ads that are political, which includes targeting individuals by their affiliation of political party.

As per Ad Age who initially give an account on the news, Spotify intends to better its ad technology and ultimately reintroduce and reestablish to its platform and service political ads. The company doesn’t support political ads in areas outside the United States.

Based on financial filings, advertising contributes a small fraction to the revenue of the company. Over 90% of the sales of Spotify the previous quarter stem from premium users.


Majority of Instagram users would want to have that massive Instagram following by gaining meer volgers since this would draw in more IG users to your profile who would also want to follow you on Instagram. Having a massive Instagram following would spark curiosity and interest in many IG users causing them to follow you thus making them a part of your following. This massive following could make you a name and a social media influencer to inspire change.

Because of the benefits of having a massive following on Instagram and other social media sites, political leaders are also now into social media to obtain followers and supporters, to inspire change, spread awareness regarding their political platforms, their political achievements, or to reach as many supporters during a political campaign.

Qualities That Makes A Good Political Leader

As electorates, making a decision on voting leaders into office shouldn’t be based on the number of followers the candidates have on their social media account. Votes must take into consideration the qualities of the political candidate. So, what qualities must a political candidate or leader have?

A Political Leader Is Honest

Honesty cultivates character, molds credibility and establishes trust. These are foundations to gain respect from constituents and the people around you.

A Political Leader Is Compassionate

Although a lot of individuals perceive compassion to be a weakness, genuine compassion is a quality that transforms knowledge into wisdom.  Political leaders possessing a sincere compassion make use of this quality to see and understand the needs and destitutions of the people as well as to settle on an action that would greatly benefit everyone involved.

A Political Leader Has Integrity

Political leaders with integrity could be trusted since they stand by and uphold their ethical and moral principles and do not deviate from them, even if doing so would greatly benefit them. It is vital for a leader to have the trust of their followers and this entails the utmost standard of uprightness or integrity.

These are just a few major qualities of what political leaders must possess to ensure that their motives are for the good of the people they lead and for the nation’s best interest.