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Everyone is on social media. BAM, that’s one reason! But what are the real benefits of social media for businesses? Why spend time and energy on social media posts? You can read that in the 11 reasons why social media is a must for small start-ups and large companies.
Social media continues to grow: Facebook, Instagram, Twitter, LinkedIn, Pinterest, Snapchat,… they have more users every year. Today’s young people are tomorrow’s customers and this generation is devoted to social media as a communication channel. The next generation will therefore be even easier to reach on social media than today. Even now, consumers are becoming more and more accustomed to social media as a marketing channel. For example, more and more retail webshops are using Instagram shopping campaigns to reach their target audience even more often and to better appeal to them.
Social media marketing today offers many options to reach a target audience that is as specific as possible. Facebook and LinkedIn have a wealth of data about their users such as demographics, job title, education, interests, etc. With these targeting options, you can advertise very cost-effectively to reach the right target group.
LIGHTNING-FAST BRAND AWARENESS
There is currently no more effective way to raise brand awareness than through social media. Start-ups and rebranding companies can quickly distribute a massive amount of content on social media and get immediate feedback. However, you’ll need rock-solid content that’s current, relevant, and useful to get good results.
BUILD MORE CONFIDENCE
Without trust in your business, consumers won’t make a purchase. A good way to build trust is to radiate sufficient authority and expertise. By just supplementing all your social media channels with the right information and regularly sending out relevant posts about your company, team, service, product, etc. you show expertise in your sector and you also show that you strongly believe in your brand. This builds trust among visitors to your business page. People who don’t know your brand well will often take a look at it.
CONNECT WITH YOUR TARGET AUDIENCE
Social media is an ideal channel to communicate with your target audience or customers. If you as a company communicate openly and honestly and solve the problems of your customers on social media, you build a relationship with them. Moreover, you show the whole world that your customers are important to you. This creates more confidence in your company.
You can give your brand a personality through social media content. Many well-known brands and influencers radiate a message, opinion, character. Such a personal touch is contagious with followers. Just think of politicians who are more popular than ever after posting their unvarnished opinion on social media.
EXTRA TOUCHPOINTS IN A CUSTOMER JOURNEY
A customer journey is the path of different touchpoints that your customer encounters before he/she converts to your site. Social media channels are ideal for reaching people but also for converting. For example, a user can see an interesting post or ad about your company in his/her feed and decide to visit your company page.
Gone are the days when every marketing campaign was a costly undertaking. This is partly thanks to social media. Why? You can pay to boost your content, but good content is shared without you paying anything for it. Should you nevertheless opt to advertise via the social channels, you will always have full control over your budget, target group, and duration of your marketing campaigns.
The results of your social media efforts are very easy to measure. You also know that measuring equals knowing. Base your campaign on KPIs facilitates conversion. Social media platforms such as Facebook and LinkedIn offer a lot of dashboards on their platform to analyze the interactions with your content.
REMARKETING: THE BEST MARKETING
Not only can you get detailed information about the results of your social media efforts, but you can also use data to re-engage your customers or visitors on social media. By doing remarketing campaigns (retargeting) you appeal to visitors who have left your website without making a purchase. Based on the actions they took on your website, you can show very specific and targeted advertisements on social media to attract these visitors back into your marketing funnel.
Social proof is a universally effective sales argument. Consumers remain sensitive to the behavior of others. The popularity of social media only reinforces this. Some customers spontaneously post social media content in which they promote companies positively. Just think of young girls sharing pictures of misspelled names on Starbucks coffee cups. Such user-generated content is invaluable for companies.