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Paige Folingsby

Company Should Use Social Media

Everyone is on social media. BAM, that’s one reason! But what are the real benefits of social media for businesses? Why spend time and energy on social media posts? You can read that in the 11 reasons why social media is a must for small start-ups and large companies. By the way, visit rob schneider net worth.

MASS REACH

Social media continues to grow: Facebook, Instagram, Twitter, LinkedIn, Pinterest, Snapchat,… they have more users every year. Today’s young people are tomorrow’s customers and this generation is devoted to social media as a communication channel. The next generation will therefore be even easier to reach on social media than today. Even now, consumers are becoming more and more accustomed to social media as a marketing channel. For example, more and more retail webshops are using Instagram shopping campaigns to reach their target audience even more often and to better appeal to them.

PRECISE TARGETING

Social media marketing today offers many options to reach a target audience that is as specific as possible. Facebook and LinkedIn have a wealth of data about their users such as demographics, job title, education, interests, etc. With these targeting options, you can advertise very cost-effectively to reach the right target group.

LIGHTNING-FAST BRAND AWARENESS

There is currently a no more effective way to raise brand awareness than through social media. Start-ups and rebranding companies can quickly distribute a massive amount of content on social media and get immediate feedback. However, you’ll need rock-solid content that’s current, relevant, and useful to get good results.

BUILD MORE CONFIDENCE

Without trust in your business, consumers won’t make a purchase. A good way to build trust is to radiate sufficient authority and expertise. By just supplementing all your social media channels with the right information and regularly sending out relevant posts about your company, team, service, product, etc. you show expertise in your sector and you also show that you strongly believe in your brand. This builds trust among visitors to your business page. People who don’t know your brand well will often take a look at it.

CONNECT WITH YOUR TARGET AUDIENCE

Social media is an ideal channel to communicate with your target audience or customers. If you as a company communicate openly and honestly and solve the problems of your customers on social media, you build a relationship with them. Moreover, you show the whole world that your customers are important to you. This creates more confidence in your company.

RADIATE PERSONALITY

You can give your brand a personality through social media content. Many well-known brands and influencers radiate a message, opinion, character. Such a personal touch is contagious with followers. Just think of politicians who are more popular than ever after posting their unvarnished opinion on social media.

EXTRA TOUCHPOINTS IN A CUSTOMER JOURNEY

A customer journey is the path of different touchpoints that your customer encounters before he/she converts on your site. Social media channels are ideal for reaching people but also for converting. For example, a user can see an interesting post or ad about your company in his/her feed and decide to visit your company page.

COST-EFFECTIVE CAMPAIGNS

Gone are the days when every marketing campaign was a costly undertaking. This is partly thanks to social media. Why? You can pay to boost your content, but good content is shared without you paying anything for it. Should you nevertheless opt to advertise via the social channels, you will always have full control over your budget, target group, and duration of your marketing campaigns.

MEASURABLE RESULTS

The results of your social media efforts are very easy to measure. You also know that measuring equals knowing. Base your campaign on KPIs facilitates conversion. Social media platforms such as Facebook and LinkedIn offer a lot of dashboards on their platform to analyze the interactions with your content.

REMARKETING: THE BEST MARKETING

Not only can you get detailed information about the results of your social media efforts, but you can also use data to re-engage your customers or visitors on social media. By doing remarketing campaigns (retargeting) you appeal to visitors who have left your website without making a purchase. Based on the actions they took on your website, you can show very specific and targeted advertisements on social media to attract these visitors back into your marketing funnel.

USER GENERATED CONTENT

Social proof is a universally effective sales argument. Consumers remain sensitive to the behavior of others. The popularity of social media only reinforces this. Some customers spontaneously post social media content in which they promote companies positively. Just think of young girls sharing pictures of misspelled names on Starbucks coffee cups. Such user-generated content is invaluable for companies.

Politicians And Their Furniture

Vladimir Putin, Russia
Most of the time, the Russian president does not spend in the Kremlin, but 30 kilometers away in Novo-Ogaryovo. Vladimir Putin declared the property to be his official residence years ago; it is located behind high walls in a grove. The people in Russia don’t get to see much of it, mostly the pictures show the president during his video conference in the office. Putin then sits behind his heavy dark wooden desk, on which there is a screen, a desk lamp, and a few beige telephones. In general, everything in Putin’s work environment seems to be beige and dark brown, the windows are curtained, the picture-less walls are paneled in cream, the armchairs are upholstered in the same shade, the room is impersonal and oppressive.

Angela Merkel, Germany
As Angela Merkel was Kohl’s girl, she said that she used to occasionally stand at the bar at parties and mix drinks. Many years later, when you enter the Chancellor’s office on a late winter’s day and see how the lights of the city shine through the wide windows, how spacious the room is, and in one corner of the window are the oversized chess pieces – pawns, rooks, king, queen -, comes a crazy thought: what a great location to celebrate it would be. If you moved the already economical furniture to the walls and improvised a bar from the large conference table with the many soft drinks, glasses, and cups – you could turn the music up loud and dance the night away. Angela Merkel mixed White Russians, nobody would call the police, they would look at the Reichstag, Let 16 crazy years go by, and at some point be surprised by the first ray of sunshine. As planned, the moving trucks would come later.

Joe Biden, USA
When Jackie Kennedy moved into the White House in 1961, she was appalled. The building in which the President of the United States of America works and lives looked, in their opinion, as if it were “furnished with furniture from the cheap department store”. One of their first redecorating decisions was therefore to move the so-called Resolute Desk into the Oval Office. Since then, the US presidents have been sitting at this desk, a massive, 590 kilo, massive, and presumably bulletproof section of oak planks that once formed the hull of the British expedition ship HMS Resolutebelonged to. When taking office, each new president can choose whether he would prefer blue or yellow curtains in his office, whether the carpet should be cream or navy blue, how the sofas in front of the fireplace should be made, and which pictures should want to hang on the walls. But the desk remains. Nothing has changed about that when Donald Trump moved out of the Oval Office and Joe Biden moved in. Biden only had the little red button removed that Trump had put on the writing surface. When he pressed it, a servant would bring him a Coke. If Jackie Kennedy had known.

Sebastian Kurz, Austria
Austria’s Chancellor Sebastian Kurz has chosen a famous room in the Vienna Federal Chancellery for his work area: the Kreisky room. Named after the legendary social democrat Bruno Kreisky in the neighboring country, who spent more than a decade there and called it derogatory as the “cigar box”. In fact, the room, which was designed after the Second World War, is wood-paneled, brown, and dark, so there’s not much you can do about it. But Kreisky has special chancellor status in Austria, Sebastian Kurz was certainly aware of that when he moved into the “Kistl” in 2017, unlike his predecessors. The room has symbolic power. To underline this, Kreisky also hangs a photograph on the wall. The coats of arms of Austria and the federal states are also inlaid.

Mette Frederiksen, Denmark
The Scandinavians have it easier: so that they don’t have to re-furnish themselves so often, they began a hundred years ago to design their furniture such as furniture makers in such a way that it retains its modern elegance for all time. And so the now 43-year-old Mette Frederiksen has settled in exactly the same ensemble in which her predecessors ruled Denmark. The table lamp was created by Poul Henningsen in the 1920s, the Hans Wegner chairs were also bought by John F. Kennedy for the White House, and the Verona ceiling lamps are from the 1970s. Only the paintings on the wall at the back are exchanged more often, but maybe next time you could send the desk, which has not aged so favorably, to the warehouse right away.

Concept and Typologies of Political Parties

by Paige Folingsby

Parties can be very different. But there are numerous characteristics according to which they can be distinguished and assigned to different types.

 

Concept of party

In political science, there is no shared definition of the political party. The problem begins with the question of whether unity or state parties in non-democratic systems also fall under the term.

 

Three elements or essential characteristics of the party

  • It is a more or less firmly established = organized association of people;
  • These people share common political views and interests;
  • Their aim is participation in state rule = gaining government power.

Typological features

The general term of the party deliberately leaves open how a party is specifically organized, what views and interests it represents, and what relationship it has with the people and the state. It thus offers a basis for typological differentiation.

 

Parties should and can be differentiated according to aspects

 

1. Ideological-political affiliation and program

This feature is found in most cases in the self-designation and naming of the parties and thus has a superordinate character. The affiliation of the parties is either linked to descriptive content or directional terms.

 

2. Historical origin and development

Parties can arise either in parliaments or in society. Starting in Great Britain, the factional parties historically preceded the extra-parliamentary parties. Today almost all new parties arise outside the parliaments.

 

3. Organization structure

Parties take on a mediator position between state and society. On the one hand, they articulate, shape, and channel the opinions and interests of citizens by making competing personal and programmatic offers in the elections.

 

4. Structure of the population groups

Another distinguishing feature focuses on the population groups that the parties want to reach preferentially in their dispute with their competitors. Here, too, a change can be observed over time, which reflects the ideological-programmatic development of the parties and the change in their organizational structures.

 

5. Goal orientation and functions in the political system

Participation in state rule was named as a general goal of parties in the definition of the term. In this sense, parties differ from other organized groups such as clubs or associations primarily through their participation in elections.

The five characteristics are not to be considered independently of one another, but mutually influence one another and show various overlaps.

You may search online to learn more about politics and read Osprey Farpoint 40 Review as well.

The Controversial Addictions of Politicians

The disorder of addiction knows no boundaries — it could occur to anybody. In reality, alcoholism and dependence are all common among folks of types, that are inspected and operate under duress compared to the typical individual.

Despite wealth, victory and power, most politicians also have switched to alcohol or drugs. Holding that world leaders are not resistant to dependence is vital to making a better comprehension with the condition.

Politicians from diverse backgrounds have fought with alcoholism or dependence, also this is true of degree politicians or backwater state — although presidents are known to confer a bit too far.

The power was small that efforts and the costs to accomplish this couldn’t be justified. This has been brought up which most welfare recipients need to really be analyzed for medication or entering an Orange County rehab facility. Experts point out evidence that implies that welfare recipients are inclined to use drugs. And because national and state welfare systems have been amassing, overburdened and diluting the funds necessary to examine out the whole populace of people on welfare will be referred to as blindsided by a few.

Some politicians have been known to drug misuse and alcohol misuse. The US President used cocaine in his career at a certain time and subsequently was made to declare that in a time he had been convicted of driving while under the influence of alcohol. CNN Politics accounts:

“Brushes with the law over alcohol have completed over just a few political careers in Washington, but some have lived without a lot of damage. Even a Texas Governor, that affirmed media reports Thursday he had been arrested for drunken driving in Maine in 1976, isn’t the Republican offender accountable for”youthful indiscretions.” His running mate, a former Defense Secretary, was detained for drunken driving at the 1970s when he had been in his early 30s.”

Alcoholism and drug dependence are happening to politicians. We hear reports of musicians sports figures, actors, businesspeople as well as instills. The simple fact that the people discover that these stories to become spectacular is a testament to how it educates us that people are all human. When it concerns the disorder of addiction, anybody can be affected as is true with clinical diseases.